Empowering Human Potential




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Decoding AQ with Ross Thornley Feat. Alex Pascal

Show Notes

Alex is an entrepreneur and Executive Coach - based in Los Angeles  

As an executive coach, Alex has worked with over 300 executives from leading organizations and government agencies including: Samsung, Mercedes-Benz, Activision Blizzard, Google, Roche, Methanex, CEMEX, Newfield Exploration, the Federal Reserve Bank, the U.S. Securities and Exchange Commission, and the Federal Aviation Administration.  

Coaching.com - empowering human potential, raising the global standard of coaching
(Which started life as CoachLogix a decade ago).   

Ross and Alex talk about creative leadership, organisational psychology, entrepreneurs, management, education platforms, simple solutions, development, connections,   
digital coaching, technology, self coaching, decision making and resilience. The pair also discuss learning, trusting systems, Seth Godin - The Dip, mindset, balance, meditation,
becoming more effective, coaching eco systems, aggregators, values, scaling, visions, partnerships, knowing when to quit, diversity coaching and acquiring a company.


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  • 01:01 Origins of Coaching.com
  • 07:29 Pivots in the coaching industry
  • 10:48 Assessments helping coaching and analytics
  • 16:21 Scalability of organisations and coaching every individual
  • 23:32 Coaching culture applying to military strategy
  • 27:39 Mental flexibility and learning under pressure
  • 30:18 Being present
  • 34:03 The WBECS story
  • 41:55 Mergers
  • 47:22 Community and collaborations evolving and scaling
  • 52:02 The last time Alex did something for the first time

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