Build for Tomorrow




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Decoding AQ with Ross Thornley Feat. Jason Feifer

Show Notes

Jason spent 20 years as a reporter and editor, with stints at Men's health, Fast Company, Maxim and for the last 7 and a half years Jason has held the role of Editor in Chief of Entrepreneur Magazine.

Author of "Build for Tomorrow". An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. It is an action plan detailing how to navigate the four phases of change: Panic, Adaptation, New Normal, and Wouldn't Go Back.

Jason wants to help us reach our "Wouldn't Go Back" moment.

I’ve seen this happen over and over again — with the small entrepreneurs I meet, and the most successful people in the world — and I’ve studied the patterns. My goal is to help you get there faster.

Here's how I'm doing it:

📖 Entrepreneur magazine, where I’m editor in chief, and share stories of adaptability

🎤 Keynote speaking, which I’d be happy to discuss for your next event

🎧 Build For Tomorrow podcast, a show that debunks the stories we tell ourselves about why change is bad

🎧 Problem Solvers podcast, a show about entrepreneurs who adapt and solve problems in their business

"People don’t need advice. They need *perspective* — and that requires a human touch. Lean into your voice and build their trust."

Ross and Jason talk about The four phases of change, being misunderstood, impostor syndrome, being helpful, new perspectives, having something to say, connecting with people, being an authority, pursuits, entrepreneurship,  vulnerability, experimentation, learning out loud, being afraid, knowing what your good at, catering to people, sharing stories, memorable ways of thinking and talking to audiences. The pair also discuss walking people through experiences, resonating with people, understanding how people think, speaking, navigating moments of disruption, not overloading people with information, helping with understanding, human potential, the industrial revolution, humanness, technology, finding value, navigating change, Scary situations and getting courage.


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  • 00:17 Jason's bio
  • 00:44 Jason's book - Build for tomorrow
  • 01:28 Wouldn't go back moments
  • 05:23 Transforming and adapting
  • 12:00 Shifting from journalism to putting it in a book
  • 20:01 Jason's favourite way to express himself
  • 25:20 AI and revolutions
  • 29:23 The last time Jason did something for the first time

Full Podcast Transcript